Category: Brand Strategy
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The AI-Amplified Brand Strategist: Why Your Next Hire Should Be a Prompt Engineer
The best brand deck I ever created fits in a text file. No design flourishes. No gradient backgrounds. No carefully kerned typography. Just words, arranged simply, teaching an AI exactly what a brand stands for. This shift from a visual approach to knowledge-based approach represents more than a format change. I believe it’s the difference…
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Your Social Media Manager Isn’t Your Brand Strategist, But They Need One
There’s a particular kind of panic that sets in when you scroll through your company’s social feed and think: “This doesn’t sound like us anymore.” Maybe it’s the meme that felt forced. The trend you chased too late. The perfectly optimized post that somehow rang hollow. You can’t quite name what’s wrong, but you feel…
