On this blog I use AI as a tool for experimentation and collaboration. I don’t use it to write (although I experimented with it) but I do use it to ideate and expand my thinking.
I believe creativity is fundamentally about connection, and that connection remains profoundly human, even as our tools evolve.
For years I’ve helped companies and founders discover and express who they truly are. I’ve built brands from scratch, guided established ones through change, and helped leaders find words for what makes their work matter. Through it all, I’ve practiced strategy rooted in empathy, in storytelling, and in the courage to be authentic.
Today, I’m exploring how this approach works in an AI world. Strategic branding in the age of AI can spot patterns we might miss and speed up our understanding. But the work of turning insight into meaning, of building trust through relationships and excellence, that stays deeply human.
I think of myself as someone who seeks the poetry within business. This means finding both the stories and the data that uncover the potential for meaningful growth. Because brands that last are built on understanding what moves people, what they value, and how to speak to those truths with clarity and heart.
Here, I write for growth and reflection. Whether you’re a founder finding your voice, a marketer seeking deeper understanding, or simply someone who wonders why certain brands resonate while others fade. If you’re curious about how creativity shapes the way we work, build, and think, I welcome the conversation.
Connect with me on LinkedIn.