Call me cheesy, but I love quotes. They help me remind myself of things I care about, things I need to improve, and things I’ve forgotten.
I find that the most interesting branding quotes weren’t intended to be about branding. But even so, they are. Perhaps it’s because branding is poetic. Perhaps it’s because human truths are branding truths. Perhaps it’s because brands are about much more than logos and colors — because brands have a soul, values, and heart.
Here are some unconventional branding quotes I love that get to the heart of what branding is all about:
Who you are is what you settle for, you know?
— Janis Joplin
You have to do the research. If you don’t know about something, then you ask the right people who do.
— Spike Lee
Ultimately, you have to pursue your own path, not someone’s idea of the right path. You need to stay on your path.
— Baz Luhrmann
I think knowing what you cannot do is more important than knowing what you can.
— Lucille Ball
I’ll come to you with gifts of knowledge, wisdom and truth.
— Barry White
Act the way you’d like to be and soon you’ll be the way you act.
— Leonard Cohen
It’s easy to fool the eye but it’s hard to fool the heart.
— Al Pacino
What is really beautiful must always be true.
— Stendhal
Adventure is worthwhile.
— Aesop
Create your own visual style… let it be unique for yourself and yet identifiable for others.
— Orson Welles
If I create from the heart, nearly everything works; if from the head, almost nothing.
— Marc Chagall
The Universe is under no obligation to make sense to you.