why great work matters
I’ve been thinking lately about doing great work. Often I find myself saying some version of the following: Great work is the only work worth doing. What’s the point if we’re not trying to make something great? I am only […]
Branding
There Has To Be A Better Way
The siren’s song of performance marketing lured us to these shores. Now we’ve crashed, and we’re panicking. This is the situation for far too many companies these days. The hard truth is, we allowed this to happen. We sat by
The End of Mediocrity
I was watching an old movie about a bank robbery the other night. And all I could think about was how you would never be able to get away with robbing a bank in the same way today. There’s too
The Only Thing That Will Save Us Is Our Brands
Barry Diller said something recently that has become my new rallying cry. He was on The Knowledge Project podcast, answering the host’s question about how companies are navigating marketing in the age of AI. Diller chuckled and said: “The only
Using AI for Your Brand? Start with Knowledge Files
AI gets confused quickly when it has too much information to sort through. Without clear direction, it starts making things up or gives you inconsistent results. If you’re using AI for brand work, building knowledge files is one of the
Branding 101: What Are the Fundamentals of Branding Every Business Should Know?
Nearly everyone I work with admits the same thing: they don’t really understand what branding is. When I explain it, something clicks. They lean in, fascinated. “Why didn’t anyone tell me this before?” Here’s what makes branding so confusing: it