In an alternate life, I don’t work in branding because I’m a hippie. I think about that version of myself every once in a while. That me is living in a yurt, growing lots of green things. She probably does
People commonly confuse branding and marketing. It doesn’t help that there is no clear, universally agreed-upon definition of what branding even is. Most people, if asked, generally know what marketing is. They might say, “Marketing is promoting your products,” and
Logos are fascinating. The most intriguing aspect isn’t the design, but the concept of logos and the purpose of a logo as it relates to branding. When you research the origins of the word ‘brand’, you learn that it comes
People hate poetry*. But they also think branding sounds sexy, which is funny because poetry and branding have a lot in common. In fact, I’ve always thought of myself as a business poet and my job as poetic branding. Poetry
When your job involves branding, you should prioritize asking questions. To the people responsible for a brand, or those who aspire to success in branding, that might be counterintuitive. Aren’t you supposed to have all the answers? In some ways,
