AI gets confused quickly when it has too much information to sort through. Without clear direction, it starts making things up or gives you inconsistent results. If you’re using AI for brand work, building knowledge files is one of the
Every night I was having trouble falling asleep. Too many thoughts racing through my mind, too much rumination, too much unrest. It’s ironic to think that AI, the tool that has the potential to mess with the mind, was ultimately
I was obsessed. I wanted to understand every facet of how to use AI in writing, in creating stories, in designing images. So using this blog as a playground, I went down the rabbit hole of SEO, of AEO, of
Nearly everyone I work with admits the same thing: they don’t really understand what branding is. When I explain it, something clicks. They lean in, fascinated. “Why didn’t anyone tell me this before?” Here’s what makes branding so confusing: it
I met with a wonderful friend a few summers ago to catch up about what we were both working on. She’s funny, accomplished, and extremely talented. She had started a business, and her brand story had fractured into pieces before
Call me cheesy, but I love quotes. They help me remind myself of things I care about, things I need to improve, and things I’ve forgotten. I find that the most interesting branding quotes weren’t intended to be about branding.
