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Every night I was having trouble falling asleep. Too many thoughts racing through my mind, too much rumination, too much unrest. It’s ironic to think that AI, the tool that has the potential to mess with the mind, was ultimately…
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Playing With AI Taught Me What I Don’t Want To Automate
I was obsessed. I wanted to understand every facet of how to use AI in writing, in creating stories, in designing images. So using this blog as a playground, I went down the rabbit hole of SEO, of AEO, of…
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You Don’t Have a Marketing Problem, You Have a Branding Void
Your campaigns aren’t landing. Your messages feel scattered. Different teams are pulling in different directions, each trying something new, making different promises. You’re pouring resources into marketing, but nothing quite sticks. How to Know If You’re Facing a Branding Void…
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How to Collaborate with AI as a Creative Director
Flowers sprouted out of the stapler. Not because I asked for it, but because somewhere between my rambling thoughts about “delightful creative abandon” and Mae’s (my AI illustrator) interpretation of my vision, magic happened. This was collaboration at its most…
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The AI-Amplified Brand Strategist
The best brand deck I ever created fits in a text file. No design flourishes. No gradient backgrounds. No carefully kerned typography. Just words, arranged simply, teaching an AI exactly what a brand stands for. This shift from a visual…
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Brand Hallucinations & Knowing Who You Are
So this happened: New York City launched an AI chatbot to help small business owners navigate regulations. Five months later, it was telling restaurants they could serve cheese nibbled on by rats and advising employers they could fire workers who…
