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The Only Thing That Will Save Us Is Our Brands
Barry Diller said something recently that has become my new rallying cry. He was on The Knowledge Project podcast, answering the host’s question about how companies are navigating marketing in the age of AI. Diller chuckled and said: “The only…
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Using AI for Your Brand? Start with Knowledge Files
AI gets confused quickly when it has too much information to sort through. Without clear direction, it starts making things up or gives you inconsistent results. If you’re using AI for brand work, building knowledge files is one of the…
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When I Couldn’t Sleep, I Taught AI to Visualize My Dreams
Every night I was having trouble falling asleep. Too many thoughts racing through my mind, too much rumination, too much unrest. It’s ironic to think that AI, the tool that has the potential to mess with the mind, was ultimately…
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Playing With AI Taught Me What I Don’t Want To Automate
I was obsessed. I wanted to understand every facet of how to use AI in writing, in creating stories, in designing images. So using this blog as a playground, I went down the rabbit hole of SEO, of AEO, of…
