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Nearly everyone I work with admits the same thing: they don’t really understand what branding is. When I explain it, something clicks. They lean in, fascinated. “Why didn’t anyone tell me this before?” Here’s what makes branding so confusing: it…
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Building your brand story: Four questions for entrepreneurs
I met with a wonderful friend a few summers ago to catch up about what we were both working on. She’s funny, accomplished, and extremely talented. She had started a business, and her brand story had fractured into pieces before…
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Branding quotes that just make sense
Call me cheesy, but I love quotes. They help me remind myself of things I care about, things I need to improve, and things I’ve forgotten. I find that the most interesting branding quotes weren’t intended to be about branding.…
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Choosing the right path: Confessions of a wannabe hippie
In an alternate life, I don’t work in branding because I’m a hippie. I think about that version of myself every once in a while. That me is living in a yurt, growing lots of green things. She probably does…
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Branding vs Marketing: How They Differ (& Why It Matters)
People commonly confuse branding and marketing. It doesn’t help that there is no clear, universally agreed-upon definition of what branding even is. Most people, if asked, generally know what marketing is. They might say, “Marketing is promoting your products,” and…
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What is the real purpose of a logo?
Logos are fascinating. The most intriguing aspect isn’t the design, but the concept of logos and the purpose of a logo as it relates to branding. When you research the origins of the word ‘brand’, you learn that it comes…
