The siren’s song of performance marketing lured us to these shores. Now we’ve crashed, and we’re panicking. This is the situation for far too many companies these days. The hard truth is, we allowed this to happen. We sat by […]
I was watching an old movie about a bank robbery the other night. And all I could think about was how you would never be able to get away with robbing a bank in the same way today. There’s too
Barry Diller said something recently that has become my new rallying cry. He was on The Knowledge Project podcast, answering the host’s question about how companies are navigating marketing in the age of AI. Diller chuckled and said: “The only
AI gets confused quickly when it has too much information to sort through. Without clear direction, it starts making things up or gives you inconsistent results. If you’re using AI for brand work, building knowledge files is one of the
Nearly everyone I work with admits the same thing: they don’t really understand what branding is. When I explain it, something clicks. They lean in, fascinated. “Why didn’t anyone tell me this before?” Here’s what makes branding so confusing: it
I met with a wonderful friend a few summers ago to catch up about what we were both working on. She’s funny, accomplished, and extremely talented. She had started a business, and her brand story had fractured into pieces before