Category: Branding
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You Don’t Have a Marketing Problem, You Have a Branding Void
Your campaigns aren’t landing. Your messages feel scattered. Different teams are pulling in different directions, each trying something new, making different promises. You’re pouring resources into marketing, but nothing quite sticks. How to Know If You’re Facing a Branding Void A branding void exists when your company lacks a clear, consistent brand foundation. Signs include…
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How to Collaborate with AI as a Creative Director
Flowers sprouted out of the stapler. Not because I asked for it, but because somewhere between my rambling thoughts about “delightful creative abandon” and Mae’s (my AI illustrator) interpretation of my vision, magic happened. This was collaboration at its most surprising. When I first started playing with how to collaborate with AI as a creative…
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The AI-Amplified Brand Strategist
The best brand deck I ever created fits in a text file. No design flourishes. No gradient backgrounds. No carefully kerned typography. Just words, arranged simply, teaching an AI exactly what a brand stands for. This shift from a visual approach to knowledge-based approach represents more than a format change. I believe it’s the difference…
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Brand Hallucinations & Knowing Who You Are
So this happened: New York City launched an AI chatbot to help small business owners navigate regulations. Five months later, it was telling restaurants they could serve cheese nibbled on by rats and advising employers they could fire workers who complained about sexual harassment. What did the city do? Kept it running. This isn’t a…
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How AI Is Exposing Every Lazy Brand Decision You’ve Ever Made
Try this: Go to ChatGPT or Perplexity and ask it to compare any major company’s brand promises against their public reviews, support forums, and employee feedback. Watch how quickly it surfaces contradictions between what they claim and what they deliver. This capability isn’t theoretical anymore. AI-driven sentiment analysis identifies emerging issues in real-time, enabling teams…
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When AI Destroys Your Business Model, Your Brand Is All That’s Left
There’s a particular kind of silence that falls when a room full of professionals watches AI do in thirty seconds what used to take their team three days. I’ve been in those rooms. Maybe you have too. The anxiety is palpable, and it should be. We’re watching entire business models evaporate in real time. The…
