Branding & AI

Barry Diller said something recently that has become my new rallying cry. He was on The Knowledge Project podcast, answering the host’s question about how companies are navigating marketing in the age of AI. Diller chuckled and said: “The only […]

AI gets confused quickly when it has too much information to sort through. Without clear direction, it starts making things up or gives you inconsistent results. If you’re using AI for brand work, building knowledge files is one of the