Barry Diller said something recently that has become my new rallying cry. He was on The Knowledge Project podcast, answering the host’s question about how companies are navigating marketing in the age of AI. Diller chuckled and said: “The only
AI gets confused quickly when it has too much information to sort through. Without clear direction, it starts making things up or gives you inconsistent results. If you’re using AI for brand work, building knowledge files is one of the
Nearly everyone I work with admits the same thing: they don’t really understand what branding is. When I explain it, something clicks. They lean in, fascinated. “Why didn’t anyone tell me this before?” Here’s what makes branding so confusing: it
I met with a wonderful friend a few summers ago to catch up about what we were both working on. She’s funny, accomplished, and extremely talented. She had started a business, and her brand story had fractured into pieces before
Call me cheesy, but I love quotes. They help me remind myself of things I care about, things I need to improve, and things I’ve forgotten. I find that the most interesting branding quotes weren’t intended to be about branding.
In an alternate life, I don’t work in branding because I’m a hippie. I think about that version of myself every once in a while. That me is living in a yurt, growing lots of green things. She probably does
