Hi, I’m Amy. This is a space for thoughts, reflections, and ideas around branding, purpose & AI
For over 20 years, I’ve helped purpose-driven companies and leaders understand who they are and express it with clarity, conviction, and heart. Today, I’m using this as a thinking space. A place to play and explore. A place to reflect on what makes us human, to consider how AI plays a part, and why it matters.
Insights on AI, Brand Strategy & Creative Leadership
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You Don’t Have a Marketing Problem, You Have a Branding Void
Your campaigns aren’t landing. Your messages feel scattered. Different teams are pulling in different directions, each trying something new, making different promises. You’re pouring resources into marketing, but nothing quite sticks. How to Know If…
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How to Collaborate with AI as a Creative Director
Flowers sprouted out of the stapler. Not because I asked for it, but because…
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The AI-Amplified Brand Strategist
The best brand deck I ever created fits in a text file. No design…
