Hi, I’m Amy. This is a space for thoughts, reflections, and ideas about branding, purpose & AI
For years I have helped purpose-driven companies and leaders understand who they are and express it with clarity, conviction, and heart. Today, I’m using this as a thinking space. A place to play and explore. A place to reflect on what makes us human, how to expand creativity, and consider how AI plays a part.
Insights on AI, Brand Strategy & Creative Leadership
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When I Couldn’t Sleep, I Taught AI to Visualize My Dreams
Every night I was having trouble falling asleep. Too many thoughts racing through my mind, too much rumination, too much unrest. It’s ironic to think that AI, the tool that has the potential to mess…
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Playing With AI Taught Me What I Don’t Want To Automate
I was obsessed. I wanted to understand every facet of how to use AI…
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You Don’t Have a Marketing Problem, You Have a Branding Void
Your campaigns aren’t landing. Your messages feel scattered. Different teams are pulling in different…
