Hi, I’m Amy. This is a space for thoughts, reflections, and ideas about branding, purpose & AI
For years I have helped purpose-driven companies and leaders understand who they are and express it with clarity, conviction, and heart. Today, I’m using this as a thinking space. A place to play and explore. A place to reflect on what makes us human, how to expand creativity, and consider how AI plays a part.
Insights on AI, Brand Strategy & Creative Leadership
-
Using AI for Your Brand? Start with Knowledge Files
AI gets confused quickly when it has too much information to sort through. Without clear direction, it starts making things up or gives you inconsistent results. If you’re using AI for brand work, building knowledge…
-
When I Couldn’t Sleep, I Taught AI to Visualize My Dreams
Every night I was having trouble falling asleep. Too many thoughts racing through my…
-
Playing With AI Taught Me What I Don’t Want To Automate
I was obsessed. I wanted to understand every facet of how to use AI…
