Hello, I’m Amy.

I help leaders and companies understand who they are, and how to express it with clarity, conviction, and heart. This is a space for exploration. Here, branding is a deeply human discipline. Leadership grounds itself in integrity. And identity, personal or organizational, reveals itself as something forged over time—through story, choice, and care. I’ve spent my career helping brands find their voice and use it well. This site is where I try to do the same for myself. Let’s see where it goes.

The AI-Amplified Brand Strategist: Why Your Next Hire Should Be a Prompt Engineer

July 7, 2025

The best brand deck I ever created fits in a text file. No design flourishes. No…

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Brand Hallucinations: What Happens When Your AI Tools Don’t Know Who You Are

July 6, 2025

Picture this: New York City launches an AI chatbot to help small business owners navigate regulations.…

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The Extinction Event: Why AI Is Exposing Every Lazy Brand Decision You’ve Ever Made

The Great Unbundling: When AI Destroys Your Business Model, Your Brand Is All That’s Left

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