Hello, I’m Amy.

I help leaders and companies understand who they are, and how to express it with clarity, conviction, and heart. This is a space for exploration. Here, branding is a deeply human discipline. Leadership grounds itself in integrity. And identity, personal or organizational, reveals itself as something forged over time—through story, choice, and care. I’ve spent my career helping brands find their voice and use it well. This site is where I try to do the same for myself. Let’s see where it goes.

Brand Hallucinations: What Happens When Your AI Tools Don’t Know Who You Are

July 6, 2025

Picture this: New York City launches an AI chatbot to help small business owners navigate regulations.…

Continue Reading Brand Hallucinations: What Happens When Your AI Tools Don’t Know Who You Are

The Extinction Event: Why AI Is Exposing Every Lazy Brand Decision You’ve Ever Made

July 5, 2025

Try this: Go to ChatGPT or Perplexity and ask it to analyze any major company’s brand…

Continue Reading The Extinction Event: Why AI Is Exposing Every Lazy Brand Decision You’ve Ever Made

The Great Unbundling: When AI Destroys Your Business Model, Your Brand Is All That’s Left

The Authenticity Paradox: When Breaking Brand Rules Builds Brand Trust

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