Hi, I’m Amy. This is a space for thoughts, reflections, and ideas about branding & creativity.
For years I have helped purpose-driven companies and leaders understand who they are and express it with clarity, conviction, and heart. Today, I’m using this as an exploration space. A place to play and think. A place to reflect on what makes us human, how to expand creativity, and consider how to branding is changing (or not).

Insights on Brand Strategy, AI & Creative Leadership
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The Only Thing That Will Save Us Is Our Brands
Barry Diller said something recently that I haven’t been able to stop thinking about. He was on The Knowledge Project podcast, talking about marketing in the age of AI. The host asked how his companies…
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Using AI for Your Brand? Start with Knowledge Files
AI gets confused quickly when it has too much information to sort through. Without…
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When I Couldn’t Sleep, I Taught AI to Visualize My Dreams
Every night I was having trouble falling asleep. Too many thoughts racing through my…