In an alternate life, I don’t work in branding because I’m a hippie. I think about that version of myself every once in a while. That me is living in a yurt, growing lots of green things. She probably does fiber arts. She definitely brews her own kombucha. It makes me happy to think of…

People hate poetry*. But people also think branding sounds sexy, which is funny because poetry and branding have a lot in common. In fact, I’ve always thought of myself as a business poet and my job as poetic branding. Poetry is defined as ‘The art of rhythmical composition, written or spoken, for exciting pleasure by…