Tag: branding
-
The AI-Amplified Brand Strategist
The best brand deck I ever created fits in a text file. No design flourishes. No gradient backgrounds. No carefully kerned typography. Just words, arranged simply, teaching an AI exactly what a brand stands for. This shift from a visual approach to knowledge-based approach represents more than a format change. I believe it’s the difference…
-
Your Social Media Manager Isn’t Your Brand Strategist, But They Need One
There’s a particular kind of panic that sets in when you scroll through your company’s social feed and think: “This doesn’t sound like us anymore.” Maybe it’s the meme that felt forced. The trend you chased too late. The perfectly optimized post that somehow rang hollow. You can’t quite name what’s wrong, but you feel…
-
When Breaking Brand Rules Builds Brand Trust
I’ve been watching brands tie themselves in knots lately. They’re caught between old playbooks that preach consistency and young teams who see those playbooks as rules written for a world that no longer exists. The tension is real. A heritage outdoor brand considers a partnership that would have been unthinkable five years ago. A financial…
-
How AI Can Help Creative Teams Stay True to the Brand
There’s a truth I’ve come to accept about creative teams: we drift. Not because we’re careless, but because we’re captivated. We love novelty, we follow sparks, we chase the next idea. But creativity without direction doesn’t build a brand, it bends it. A little at first. Then more. Until one day, you look up and…
-
Trust Is the New Brand Equity: Why AI Makes Integrity Non‑Negotiable
Why Trust Is the Strategic Edge in the Age of AI Brands built on trust hold the cards in the age of AI. In a world in which the models know all, AI brand trust isn’t a nice-to-have. It’s existential. Integrity has always mattered. But in this new landscape, it’s non-negotiable. LLMs now surface everything:…
-
Branding 101: What Are the Fundamentals of Branding Every Business Should Know?
Nearly everyone I work with admits the same thing: they don’t really understand what branding is. When I explain it, something clicks. They lean in, fascinated. “Why didn’t anyone tell me this before?” Here’s what makes branding so confusing: it feels ephemeral, almost impossible to measure. Yet it has massive impact on revenue, profit margins,…
