Author: Amy Van Aarle
-
Using AI for Your Brand? Start with Knowledge Files
AI gets confused quickly when it has too much information to sort through. Without clear direction, it starts making things up or gives you inconsistent results. If you’re using AI for brand work, building knowledge files is one of the best things you can do to keep your efforts on track. A knowledge file is…
-
When I Couldn’t Sleep, I Taught AI to Visualize My Dreams
Every night I was having trouble falling asleep. Too many thoughts racing through my mind, too much rumination, too much unrest. It’s ironic to think that AI, the tool that has the potential to mess with the mind, was ultimately my path to achieve rest. Let me back up and explain what was happening and…
-
Playing With AI Taught Me What I Don’t Want To Automate
I was obsessed. I wanted to understand every facet of how to use AI in writing, in creating stories, in designing images. So using this blog as a playground, I went down the rabbit hole of SEO, of AEO, of how search is changing. I learned about featured snippets and how important they are to…
-
You Don’t Have a Marketing Problem, You Have a Branding Void
Your campaigns aren’t landing. Your messages feel scattered. Different teams are pulling in different directions, each trying something new, making different promises. You’re pouring resources into marketing, but nothing quite sticks. How to Know If You’re Facing a Branding Void A branding void exists when your company lacks a clear, consistent brand foundation. Signs include…
-
How to Collaborate with AI as a Creative Director
Flowers sprouted out of the stapler. Not because I asked for it, but because somewhere between my rambling thoughts about “delightful creative abandon” and Mae’s (my AI illustrator) interpretation of my vision, magic happened. This was collaboration at its most surprising. When I first started playing with how to collaborate with AI as a creative…
-
The AI-Amplified Brand Strategist
The best brand deck I ever created fits in a text file. No design flourishes. No gradient backgrounds. No carefully kerned typography. Just words, arranged simply, teaching an AI exactly what a brand stands for. This shift from a visual approach to knowledge-based approach represents more than a format change. I believe it’s the difference…
