Author: Amy Van Aarle
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You Don’t Have a Marketing Problem, You Have a Branding Void
Your campaigns aren’t landing. Your messages feel scattered. Different teams are pulling in different directions, each trying something new, making different promises. You’re pouring resources into marketing, but nothing quite sticks. How to Know If You’re Facing a Branding Void A branding void exists when your company lacks a clear, consistent brand foundation. Signs include…
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How to Collaborate with AI as a Creative Director
Flowers sprouted out of the stapler. Not because I asked for it, but because somewhere between my rambling thoughts about “delightful creative abandon” and Mae’s (my AI illustrator) interpretation of my vision, magic happened. This was collaboration at its most surprising. When I first started playing with how to collaborate with AI as a creative…
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The AI-Amplified Brand Strategist
The best brand deck I ever created fits in a text file. No design flourishes. No gradient backgrounds. No carefully kerned typography. Just words, arranged simply, teaching an AI exactly what a brand stands for. This shift from a visual approach to knowledge-based approach represents more than a format change. I believe it’s the difference…
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Brand Hallucinations & Knowing Who You Are
So this happened: New York City launched an AI chatbot to help small business owners navigate regulations. Five months later, it was telling restaurants they could serve cheese nibbled on by rats and advising employers they could fire workers who complained about sexual harassment. What did the city do? Kept it running. This isn’t a…