Tag: branding
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Building your brand story: Four questions for entrepreneurs
I met with a wonderful friend a few summers ago to catch up about what we were both working on. She’s funny, accomplished, and extremely talented. She had started a business, and her brand story had fractured into pieces before she’d barely even begun. She was confused, frustrated, and unsure about what to do and…
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Branding quotes that just make sense
Call me cheesy, but I love quotes. They help me remind myself of things I care about, things I need to improve, and things I’ve forgotten. I find that the most interesting branding quotes weren’t intended to be about branding. But even so, they are. Perhaps it’s because branding is poetic. Perhaps it’s because human…
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Choosing the right path: Confessions of a wannabe hippie
In an alternate life, I don’t work in branding because I’m a hippie. I think about that version of myself every once in a while. That me is living in a yurt, growing lots of green things. She probably does fiber arts. She definitely brews her own kombucha. It makes me happy to think of…
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Branding vs Marketing: How They Differ (& Why It Matters)
People commonly confuse branding and marketing. It doesn’t help that there is no clear, universally agreed-upon definition of what branding even is. Most people, if asked, generally know what marketing is. They might say, “Marketing is promoting your products,” and although not comprehensive, they wouldn’t be wrong. But answering what branding is? That’s not likely to…
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What is the real purpose of a logo?
Logos are fascinating. The most intriguing aspect isn’t the design, but the concept of logos and the purpose of a logo as it relates to branding. When you research the origins of the word ‘brand’, you learn that it comes from the literal branding of livestock. The mark made by a hot iron distinguished who…
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Poetic branding: Being a poet in the world of business
People hate poetry*. But people also think branding sounds sexy, which is funny because poetry and branding have a lot in common. In fact, I’ve always thought of myself as a business poet and my job as poetic branding. Poetry is defined as ‘The art of rhythmical composition, written or spoken, for exciting pleasure by…
