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People hate poetry*. But people also think branding sounds sexy, which is funny because poetry and branding have a lot in common. In fact, I’ve always thought of myself as a business poet and my job as poetic branding. Poetry…
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The secret to success in branding is asking questions
When your job involves branding, you should prioritize asking questions. To the people responsible for a brand, or those who aspire to success in branding, that might be counterintuitive. Aren’t you supposed to have all the answers? In some ways,…
